#TYPEPAD FREE SHIPPING FOR FREE#
#TYPEPAD FREE SHIPPING HOW TO#

If you’re going to implement free shipping for all orders, you’re going to have to increase your prices to compensate for the shipping costs that were previously shown as an additional cost. The setup behind each is a bit different.

Next, you can either set up free shipping on any order, or free shipping with minimum purchase value. Here, it’s better to give your customers more of what they already love – go with a best-seller with relatively low shipping costs. Going with free shipping for certain items can be a good way to start out. Then, you have to decide either to go site-wide or limit the offer to a certain product or product category. Free shipping in the long-term is great for customer retention and building brand loyalty, especially for stores that drive sales with repeat purchases, and short-term campaigns are great for customer acquisition. If the results are less than inspiring, it might be worth exploring other strategies to boost sales on your store.įirstly, it’s up to you to decide whether to install free shipping as a permanent perk or use it for promos. Make sure you keep track of your conversion rate while you experiment with free shipping.

#TYPEPAD FREE SHIPPING HOW TO#

Free shipping strategiesīefore you set up free shipping on your store, you’re going to have to put in some brainpower and do a little math to figure out how to offer free shipping and still make money. They need to know the benefits of why they should buy from you, so make sure you’ve made them clear.

You have to make sure that your store as a whole and, most importantly, your checkout setup give customers a feeling of safety and trust. It might get customers to stick around, but it won’t necessarily get you sales. However, the offer is not going to work merely by having the words FREE SHIPPING posted somewhere on your site. Just remember you’re not actually offering shipping for free, you’re tweaking your prices to make your customers more interested in making a purchase.Īt its core, free shipping is designed to override the customers’ logic with emotion and play with their natural impulse to reconsider buying the extra items they previously talked themselves out of getting. That’s how important free shipping is to customers !

#TYPEPAD FREE SHIPPING FOR FREE#

In a Statista survey on digital shopping trends in the US, 48% of respondents said they’ve added items to their shopping cart to qualify for free shipping, and 44% stated they’ve chosen the slowest delivery option because it was free. The impact of free shipping on sales is not to be taken lightly.

Typepad free shipping